Color Marketing Group's Countdown to the Summit 2018

All of the fabulous colors!!

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The CMG North America ChromaZone facilitators met this past weekend in Washington, DC, CMG Headquarters to pore over all of the results from this year's workshops. As VP of Color Forecasting for the organization, I had the pleasure of gathering with the team and finalizing the forecast. See my post on the CMG website to learn more about the process. 

https://colormarketing.org/2018/08/23/color-design-steering/

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I am joined by a colorful, knowledgeable and hard-working team of professionals who selflessly gave of their time to represent the work of their individual workshops of this past year. And special thanks to our irreplaceable CMG Executive Director, Sharon Griffis who took this picture. 

Inspo+convo DEVIATION

We make assumptions when seeing color, consciously or unconsciously. Color evokes an emotional response. There are cultural generalities surrounding color and there are very personal reactions. What if the color expectations are flipped on their head? What if they are not as we expect? Does the deviation make you uncomfortable? Does it spark and inspire? 

Yellow is Purple

Photo by  Alison Marras  on  Unsplash

Photo by Alison Marras on Unsplash

Red is Blue

Photo by  Yvan Musy  on  Unsplash

Photo by Yvan Musy on Unsplash

Blue is Green

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Purple is Yellow

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Green is Blue

Photo by  Matt Artz  on  Unsplash

Photo by Matt Artz on Unsplash

Brown is Red

Photo by  Hermes Rivera  on  Unsplash

Photo by Hermes Rivera on Unsplash

Colorfuel Loves Green

Green represents nature, health, money and growth. Its the warmth of yellow mixed with the cool of blue. It's all about balance. Colorfuel knows color and can take your inspiration and turn it into reality. If you are struggling with color, we can wrangle it for you. Get to know green. Contact Us

Forecasting FUN

I will not lie, one of the parts of this job that is the most fun is forecasting color. Diving deep into the cultural and sociological trends that drive consumers desires for certain colors can be challenging but the process is addicting. So much of the work of research has to be sifted through and focused before actual color selection can even happen. When that final palette is set, you feel as if you don't want to let that baby go. But then if you are fortunate, your client keeps you involved and you assist in the photo shoot that brings the colors to life. And THEN that client does more magic with their marketing and you get to see your forecast come to life even more. Love my job!

Colorfuel Loves White

Easy, breezy whites. Well maybe not so easy when trying to select the right white, but that's where Colorfuel can help. There is no one-size-fits-all when it comes to whites and off-whites. Whether it is an offering of the best whites that your company needs, or a single white for your home project, we believe in the power of white. And yes, white IS a color and there are many, many shades.