Color is complex. It's personal and it's powerful. Choosing the right colors and communicating through color and about color doesn't have to be tricky. We are not just passionate about color, we understand color and want to help you make it work for you. As our name indicates we feel that color is a fuel. It can make a sale, make a home, and feed your soul.

Our Approach

The mission of Colorfuel is motivating, inspiring, and educating by leveraging our expertise in color. Offering creative color palette development, color and trend forecasting, color educational courses, strategic brand development through color, and visual color content for brand websites and social media. Also providing personal in-home color consultations.

Our Story

Peggy Van Allen, the founder of Colorfuel, is a designer and color anthropologist with a background in graphic design and experience in trend research, visual merchandising and palette development. Her unique skill set allows her to visually communicate the complexities of color in a way that is both inspirational and educational. Trend forecasting is integral to the success of design and color palette development. Color anthropology is the study of human behavior in order to understand the why, which and when of a target consumer’s color preferences.

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Peggy has been a member of the Color Marketing Group for over 20 years and is currently serving as VP Color Forecasting on the Executive Committee.

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