What Colorfuel Can do
The mission of Colorfuel is motivating, inspiring, and educating by leveraging our expertise in color. Offering creative color palette development, color educational courses, strategic brand development through color, and visual color content for brand websites and social media.
Color Palette Development
Extensive market research is utilized in developing color palettes that target your brand's consumer. Colorfuel has experience from entire paint color systems to smaller home product palettes. If it's a new paint system, colors can be created that align with varying colorant and base requirements, coordinating with your color lab on formulations, maintaining quality of color accuracy with printers and collaborating with your display manufacturers to best showcase your end product. If it's an addition to an existing product palette, our research will help you to maintain a balanced offering with new color to refresh and entice your consumers. See Projects
Color & Trend Forecasting
We understand the importance of trend forecasting. We can work with you to gauge where your consumer is right now and what they will be wanting in the coming years. We can produce forecast materials and presentation both for internal use and directed to your target audience to capitalize on their desire to be in-the-know and ahead of the trends in color. See samples of forecasts that were implemented as printed brochures, color palettes and presentations. The links provide a snapshot of the various presentations. See Forecasts
We are a boutique agency and understand the need for dynamic and timely color videos that are not outside of your budget. We can work with your existing image bank or search for new images to build into quick videos that tell your color stories. Let Colorfuel help you to harness the power of color.
Color Learning and Growth
We can create and present courses that elevate your brand to be color leaders in your industry. We can also provide educational materials to enhance your internal sales and marketing force's training in the area of color. Continuing education courses are an excellent method of providing opportunities for design professionals to add to their arsenal of information while elevating your brand's color expertise. Some examples of our work include a series of courses for Sherwin-Williams based on the color families and The Williamsburg Historic Colors Pack a Modern Punchfor Pratt & Lambert that provided the background on the creation of this historic color palette and was a means of creating an ongoing conversation between the brand and designers.
Color Merchandising and Social Media Content
We have experience creating color merchandising features marrying color and instructional information in a way that inspires and motivates. Whether it is a printed or digital feature we understand how to conquer the consumer's fear of color and engage them in a way that builds on their desire to personalize with on-trend color and finishes.