I will not lie, one of the parts of this job that is the most fun is forecasting color. Diving deep into the cultural and sociological trends that drive consumers desires for certain colors can be challenging but the process is addicting. So much of the work of research has to be sifted through and focused before actual color selection can even happen. When that final palette is set, you feel as if you don't want to let that baby go. But then if you are fortunate, your client keeps you involved and you assist in the photo shoot that brings the colors to life. And THEN that client does more magic with their marketing and you get to see your forecast come to life even more. Love my job!