Which Yellow Will Be Your Yellow

In 2017 Color Marketing Group members forecasted the color TBD as the North America Key Color for 2019. How did we know? Did we get it right? What does it mean?

“A color with varied facades and multiple meanings,  TBD… represents tumultuous times, as well as moments of exhilaration.  It embraces the trend of needing to balance the disquieting sense of what may lie ahead with the need for unbridled, spontaneous fun.

This sharp, almost angular yellow, is a reactive color expression to the mixed messages delivered throughout the day. TBD…  is also a determined hue, one with clear messages, whether cautionary or enthusiastic.”

ChromaZone workshops take place around the world and the results are then steered to a single palette of 16 colors for each CMG region and they are combined to form the World Color Forecast™ of 64 colors. The North American steering committee chose TBD because of the prevalence of this strong yellow throughout the workshops and the support of the membership that it told a story of where we are as a society right now. As stated above, it is both a positive and cautionary message. The members of CMG who make the forecasts are involved in the development of products for their companies. They are looking into the future to see the directions to which their customers will be shifting, color-wise. For them, whether they choose the right color is about whether that product will sell in that color. The actual application of the colors in their many nuances, degrees and combinations falls to the members and their knowledge of their products and consumers. CMG tracks the predictions throughout the year of the key colors for each region and highlights the success of 12 of the 64 colors in their Color Alert profiles each month.

This Colorfuel video shows the qualities of yellow as a hue family. A snapshot of the emotion behind the color and the “feels” it can convey.

Colorfuel Loves Yellow

In home design, the yellows we will be seeing this year range from the electric TBD to the more friendly golds and butters.

Mustard has been strong in home and fashion for the past year + and it is interesting to see the many discordant combinations that are making it feel so new and fresh.

As consumers we have the luxury of watching, following, or ignoring the forecasted colors. If we agree that some form of yellow is going to make us happy right now, isn’t it awesome when we see those yellows in the market? Those products will be based on the forecasts of the designers and producers that spent countless hours trying to figure out which yellow will be the one we choose. This iconic clip from the Devil Wears Prada illustrates that we are never immune to the color trends.

Color Marketing Group's Countdown to the Summit 2018

All of the fabulous colors!!

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The CMG North America ChromaZone facilitators met this past weekend in Washington, DC, CMG Headquarters to pore over all of the results from this year's workshops. As VP of Color Forecasting for the organization, I had the pleasure of gathering with the team and finalizing the forecast. See my post on the CMG website to learn more about the process. 

https://colormarketing.org/2018/08/23/color-design-steering/

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I am joined by a colorful, knowledgeable and hard-working team of professionals who selflessly gave of their time to represent the work of their individual workshops of this past year. And special thanks to our irreplaceable CMG Executive Director, Sharon Griffis who took this picture. 

Inspo+convo DEVIATION

We make assumptions when seeing color, consciously or unconsciously. Color evokes an emotional response. There are cultural generalities surrounding color and there are very personal reactions. What if the color expectations are flipped on their head? What if they are not as we expect? Does the deviation make you uncomfortable? Does it spark and inspire? 

Yellow is Purple

Photo by  Alison Marras  on  Unsplash

Photo by Alison Marras on Unsplash

Red is Blue

Photo by  Yvan Musy  on  Unsplash

Photo by Yvan Musy on Unsplash

Blue is Green

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Purple is Yellow

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Green is Blue

Photo by  Matt Artz  on  Unsplash

Photo by Matt Artz on Unsplash

Brown is Red

Photo by  Hermes Rivera  on  Unsplash

Photo by Hermes Rivera on Unsplash

Colorfuel Loves Green

Green represents nature, health, money and growth. Its the warmth of yellow mixed with the cool of blue. It's all about balance. Colorfuel knows color and can take your inspiration and turn it into reality. If you are struggling with color, we can wrangle it for you. Get to know green. Contact Us

Forecasting FUN

I will not lie, one of the parts of this job that is the most fun is forecasting color. Diving deep into the cultural and sociological trends that drive consumers desires for certain colors can be challenging but the process is addicting. So much of the work of research has to be sifted through and focused before actual color selection can even happen. When that final palette is set, you feel as if you don't want to let that baby go. But then if you are fortunate, your client keeps you involved and you assist in the photo shoot that brings the colors to life. And THEN that client does more magic with their marketing and you get to see your forecast come to life even more. Love my job!