All of the fabulous colors!!
The CMG North America ChromaZone facilitators met this past weekend in Washington, DC, CMG Headquarters to pore over all of the results from this year's workshops. As VP of Color Forecasting for the organization, I had the pleasure of gathering with the team and finalizing the forecast. See my post on the CMG website to learn more about the process.
I am joined by a colorful, knowledgeable and hard-working team of professionals who selflessly gave of their time to represent the work of their individual workshops of this past year. And special thanks to our irreplaceable CMG Executive Director, Sharon Griffis who took this picture.
We make assumptions when seeing color, consciously or unconsciously. Color evokes an emotional response. There are cultural generalities surrounding color and there are very personal reactions. What if the color expectations are flipped on their head? What if they are not as we expect? Does the deviation make you uncomfortable? Does it spark and inspire?
Yellow is Purple
Red is Blue
Blue is Green
Purple is Yellow
Green is Blue
Brown is Red
Green represents nature, health, money and growth. Its the warmth of yellow mixed with the cool of blue. It's all about balance. Colorfuel knows color and can take your inspiration and turn it into reality. If you are struggling with color, we can wrangle it for you. Get to know green. Contact Us
I will not lie, one of the parts of this job that is the most fun is forecasting color. Diving deep into the cultural and sociological trends that drive consumers desires for certain colors can be challenging but the process is addicting. So much of the work of research has to be sifted through and focused before actual color selection can even happen. When that final palette is set, you feel as if you don't want to let that baby go. But then if you are fortunate, your client keeps you involved and you assist in the photo shoot that brings the colors to life. And THEN that client does more magic with their marketing and you get to see your forecast come to life even more. Love my job!
We get it! Color is complicated and personal. If you have a painting project or are doing a whole remodel of your home, don't let indecision slow you down. We have extensive experience working with color for paint companies as well as having our eye on what colors are trending in the market. We can wrangle those color chips into a manageable number of options and work together with you to understand how they will look in your home. We will consider the entire project from paint, to furniture, to anything else that occupies that room and make sure the colors you choose will work for you. Color should be fun and we are passionate about getting you the right colors.
In the color and design field, well in any job really, we often don many hats. One of the hats I will be adding next year is VP of Color Forecasting with Color Marketing Group®. It is an exciting opportunity for me to serve, as I have been a member for 20+ years and my passion for color and CMG have grown each of those years. CMG is a volunteer driven organization and I've learned that the more I give, the more I get. As VP I will be involved in all of the color forecasting workshops throughout the world. While I won't be attending every ChromaZone®, conference and workshop, I will be responsible for making sure each event has the tools and resources to facilitate the collaborative efforts from the many fascinating color experts that attend. I will also be responsible for gathering this powerful information and helping to consolidate each region's trend stories and palettes into the CMG 2019+ World Color Forecast™ that will be presented in Philadelphia in 2018. The membership of CMG is multi-industry and international. They are a passionate and knowledgeable group that know their color stuff. CMG enables the unique collaboration of this membership, and their collective color knowledge is priceless to those of us who work with color and need to know where color is going and why.
I am so thrilled to continue my involvement on the Executive Committee of this organization and to continue to grow the color network that helps fuel my company, Colorfuel. I am also fortunate to be serving with CMG's President Judith van Vliet of Clariant, Past President Susan Hayes Hoover of Fawn Ridge Studio, VP of Marketing Heather Beland of Clarke, VP of Communication and PR Sandy Sampson of Simple Modern Style, Treasurer Paula Leonard of Hu Designs, LLC, Executive Secretary Jody Slingluff of 3D Exhibits, and Sharon Griffis our invaluable Executive Director. I'm looking forward to making new connections next year too!