Client: Valspar
Category: Architectural Coatings
Scope: Independent Retailer Color System
Project Objective: Valspar was looking to update their color system in approximately 5,000 independent retail stores. Their goal was to further establish a leadership position as the premium paint brand, promote a large color offering, and assist the consumer with color and product selection. Colorfuel worked with the Valspar color marketing manager to develop the color offering. Research involved understanding their target consumer and the various ways they shopped for color. The final display offered a full array of colors arranged in a logical and easily shoppable layout.
Valspar Independent Retailer Color System
The color system was divided into 3 different focuses.
The first section was a traditional rainbow of single-color chips in letdown format with neutrals and whites separated. The colors were chosen from the Valspar library of colors, creating a logical arrangement with hues, saturation levels, and values that were forecasted to align with the Valspar customer preferences.
The second section was arranged in mood-themed collections. This palette was designed to ease the selection process by editing the colors into more manageable and relatable groups.
The third section offered more classic, tried-and-true colors. This was designed to appeal to the consumer who is trend-averse and looking for colors that were more neutral and felt less risky.